Branding

Branding expresses the essential value of an organization, product, or service. At Ibel Agency we offer everything you need for a successful brand development, including name creation, brand identity design, definition of brand language, and tagline/slogan.

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Websites / Interactive

Our tight knit team of designers and programmers develop state of the art mobile responsive websites, apps, E-blasts, video animations, PowerPoint presentations and other electronic communication platforms.

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Digital Advertising

We offer comprehensive internal and external communication strategies that help our clients develop a clear hierarchy of information and language that delivers relevance and clarity to their potential customers.

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Environmental Design

Not to be confused with landscape architecture or green design (which we do too), Ibel Agency delivers a variety of environmental graphic design services such as wayfinding systems, signage, outdoor advertising, display design, retail design, and trade show booth design.

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Industries of Expertise

Nonprofit & Government

At Ibel Agency we are known for our long-term experience and work with nonprofit organizations on a local and national level.

Educational

We have worked with some of the renowned educational institutions in our region, including Denison University, The Ohio State University, Otterbein University, and Franklin University.

Real Estate & Development

When it comes to branding, selling, renting, and serving tenant needs, Ibel Agency has the experience and expertise to provide developers, property owners, and real estate agents with effective tools for their success.

Products & Services

Whether you are looking for business to business, consumer marketing, or retail design, we’ve got you covered.

Our Process

Step 1: Meeting

We listen to you.

Harnessing our hard-earned expertise and intuition, we will ask the right questions and listen. At the end of this step, we will have clearly identified your goals and objectives in addition to the technical and visual requirements for the project.

Defined Goals
Proposal
1
Step 2: Conceptual Strategy

We organize and form a plan.

Using our knowledge of industry best practices and the raw materials from the initial meeting, we will build a custom plan of action for your project. At the end of this step, we will seek your feedback.

Content Assessment
Timeline
Wireframes
2
Step 3: Creation

We get creative.

We will filter your feedback through our nuanced understanding of the language of communication in order to draft the most effective message with code, copy, and design. At the end of this step, we will show you examples and request approval to begin production.

Concepts
Initial Designs
Content
3
Step 4: Production

We bring ideas to life.

After addressing your concerns and securing final approval, we will realize your project on budget, on time, and on point. At the end of this step, your project is ready to reach its audience.

Coding
Printing
User Testing
4
Step 5: Launch

We don’t stop here.

After realizing your project in your way with our expertise, we will deliver the finished product to you so that you can deliver it to your consumers. This concludes the project cycle but not our relationship with you.

Final Product
Yay! Moment
5
Step 6: Follow-Up

We continue to help you reach your goals.

Because we believe in continuous improvement, we will assess the public life of the project and provide focused assistance where applicable.

Monitor
Support
Maintenance
6

It all starts here

Get in Touch

“I worked with Sebastian on at least two projects where we were conceptualizing a new corporate and brand identity. He approached both projects with fresh ideas and always seems to think strategically about brand and marketing issues. He does everything to help his clients win in the marketplace. I’m honored to know him.”

Tony DiBlasi, Ohio Capital Corporation for Housing
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“As an agency with many programs and services to highlight, MORPC has leaned heavily on Ibel Agency to ensure that our marketing and outreach materials have an easy-to-read format with consistent and fresh branding. No matter the project, the staff always offers good advice, and they are flexible to our needs when projects arise on short notice. It is joy to work with them!”

Mid-Ohio Regional Planning Commission
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“Our team had a wonderful experience working with Ibel Agency. Not only did Ibel listen to our needs and desires for a new website, they were able to also anticipate our future needs by understanding our company and our clients. By taking the time to understand these needs from day one, Ibel provided us not only with a new design and mobile-friendly website, but also a site that can grow with our company for years to come. Since the website launch, we have received an overwhelming amount of positive feedback from our employees and our clients. We were pleased with the design process, the Ibel team, and the outcome, and look forward to working with Ibel again in the future.”

Krystal Paisley, ms consultants inc.
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“Columbus Council on World Affairs has been working with Ibel Agency for number of years. Ibel Agency has been instrumental in developing Council’s fantastic website and many marketing campaigns. Their experience and ability to create unique and outstanding designs & marketing solutions is definitely among the best available in the industry. Ibel Agency is not only flexible, efficient and professional but a group of people who really care about delivering results and are passionate for the work they do. The team always finds time to listen and deliver solutions according to our needs. We are delighted with the quality of everything produced and the helpfulness and professionalism that all Ibel staff shows us every day.”

Columbus Council on World Affairs
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“From our first introduction, I was confident Ibel Agency would deliver a superior product and manage a complex set of stakeholders. They kept us focused on our target audience at all times, which resulted in a user-friendly website. They exceeded all expectations. I look forward to a long relationship with these rock stars.”

Melissa Fast, Downtown Columbus
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“We have used Ibel Agency on many projects over the years, some with long lead times and some with very short lead times. We have great confidence in their ability to execute a quality program in either scenario. Ibel listens to our clients and takes a thoughtful approach to delivering what they need each and every time.”

Lisa Hinson, Hinson Ltd Public Relations
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“We started working with Ibel Agency a few years ago to update our branding and company website. We chose them for their unique designs and attentive staff. Ibel presented options that complemented our vision for our company’s new look. Furthermore, throughout this project, Ibel paid attention to detail, provided great recommendations/feedback, and turned items around quickly. Overall, Ibel managed the project seamlessly and because of our great experience, we now use their design expertise for our annual conference marketing and materials. We are very happy with their work and would definitely recommend!”

Sara (Olson) Spofford, National Association of Affordable Housing Lenders
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“Ibel Agency has done an excellent job of working with our agency on our new website. They have been extremely thorough, responsive and have provided great suggestions along the way. They delivered a top quality product on time and provided excellent service along the way! Thank you, Ibel Agency staff!”

Jan Shannon, Pickaway County Community Foundation
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“I’ve known Ibel Agency and their outstanding designers and strategists for over 20 years. Their professional team has helped my business communicate effectively, grow with purpose and achieve one success after another. Their thinking and their work is clean, clear, uncluttered and to the point.”

Jonathan Barnes, JBAD
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“For many years now, Ibel Agency has created exceptional logos and designs for our fundraising events that perfectly represent every aspect of the Dress for Success Columbus mission. They have successfully created and managed the websites for these events as well. No matter the project, we are always confident that their professional, creative and enthusiastic team will exceed all expectations.”

Dress for Success Columbus
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