JBAD is an award-winning architecture and design firm with a commitment to contemporary design, community engagement and a collaborative culture that promotes learning and research. Ibel Agency has worked with this Columbus-based firm since 2000, developing the company's brand, sales collateral and website. The 2016 website redesign for JBAD won a Gold ADDY Award from the American Advertising Federation.


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In conjunction with the launch of their new website, JBAD came to Ibel in 2017 to create a refreshed look for their brand. We kept the basic structure of the square logo while updating the type to a more modern, architectural font. A new color palette, made up of mostly grays, creates a neutral backdrop that emphasizes JBAD’s vibrant building imagery. The orange that was previously incorporated in the brand continues to provide a pop of color to highlight specific information.

JBAD Website
JBAD Website
JBAD Website
JBAD Website


Award Winner

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The modern, clean design of this site features large, vibrant project photos of buildings designed by Jonathan Barnes Architecture and Design. By creating a minimalistic, mostly neutral look and feel for the JBAD brand, the projects speak for themselves. A structured grid system complements the imagery with detailed information about each project and a pop of orange leads the user to action points. This site also features a filtering system that allows visitors to search by project type or keyword and an archive for both the blog and resources sections. The site won a 2016 Gold ADDY Award by the American Advertising Federation.


2016 Gold ADDY Award

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