Branding

Branding expresses the essential value of an organization, product, or service. At Ibel Agency we offer everything you need for a successful brand development, including name creation, brand identity design, definition of brand language, and tagline/slogan.

Avina Women's Care Brand

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In 2018, following the initial stages of their new website, MaternOhio Clinical Associates decided to become a unified company and brand, now known as Avina Women’s Care. They were Ohio’s largest private women’s healthcare provider but functioned as seven separate divisions. We worked with them to cultivate a clear communication strategy and brand, while making sure all divisions and stakeholders felt represented, combating internal competition. We partnered with Storyforge to develop their brand story, while our team created their visual identity, which included a new name, tagline, logo, colors, typography, and photography. Their brand is a representation of a woman’s lifelong journey, strength, relationships, and support. Finally, we developed a strategy and plan to launch the new brand to the public in September 2019.

National Association of Affordable Housing Lenders 2018 Conference Event Collateral

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Each year, NAAHL hosts a Policy & Practice Conference to discuss affordable housing, focus on innovation strategies and share best practices from keynote speakers and panelists. This year we refreshed the event design, applying a new theme that incorporates the DC skyline. This updated look and feel was applied to the conference agenda, speaker packet, folder, sponsor posters and email invitations sent to attendees.

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