Columbus Council on World Affairs

Print Design

8.5" x 11" booklet

50th Anniversary Microsite

In conjunction with the 50th Anniversary Global Report and GlobalColumbus: The World We Want celebration event, a microsite was created introducing an international guide to Columbus. Your Guide to 50 Global things to do in Columbus introduces users to various shops, restaurants, festivals and museums in the central Ohio area that showcases global cultures. Detail pages includes general information and checklists to ‘experience the moment’ of each listing.

discoverglobalcolumbus.columbusworldaffairs.org

Landing and Registration Page Redesign

To help better promote Columbus Council on World Affairs’s Global Scholars Diploma program, the landing and registration page was redesigned to streamline the program highlights and create stronger interest in the program. The site relays the story of GSD, highlighting the experience, curriculum and credentials. CTA shortcuts to each of these major highlights are used for quick browsing while introducing colorful module dividers. The imagery used helps to introduce a youthful interest to the program while providing opportunities for registration.

global-fluency-institute.learnworlds.com

2019 International Awards Ceremony Event Collateral

The International Awards Ceremony is the Council’s biggest event of the year and 2018 had a record attendance. We updated the look of the event envelope, one-pagers, membership envelope, mission card, sponsor poster and presentation slides and reformatted the program to make 2018 stand out from previous years. The rejuvenated design features gradations and graphic line elements from the Global Fluency Institute website and 2018-2019 The Global Report – both of which were announced at the event. We refreshed the design in 2019 and added a table card for attendees to get involved.

Brochure Design

Event Collateral

Event Theme

Print Design

Envelope: 12" x 9"
GFI One-Pager: 8.5" x 11"
Membership Envelope: 8.75" x 4"
Mission Card: 3.5" x 8.5"
Sponsor Poster: 24" x 55.5"
Program: 5.5" x 8.5"
The Global Report: 8.5" x 11"

Global Report

The Global Report is released biennially by the Columbus Council on World Affairs to provide the community with a snapshot of the city’s global connections. We used infographics throughout this document to highlight the global fluency of the Greater Columbus region in a way that is easy to understand. Divided into three sections of People, Education, and Economy, the report includes statistics about global trade, world languages in schools and Columbus’ increasingly diverse demographics. The most recent trifold brochure also includes a large map, which highlights the international engagements of Greater Columbus-based companies and institutions.

Brochure Design

Infographics & Maps

Print Design

8.5" x 11" trifold

Global Fluency Institute Website

This website was created with the team at the Columbus Council on World Affairs to help promote the organization’s Global Fluency Training and Global Scholars Diploma. Through these programs, CCWA educates professionals and high school students, respectively, on global fluency. The Global Fluency Institute brings these offerings to a national audience.

With a modular design, colorful graphics and bright imagery of people, the site successfully explains the ‘why,’ ‘what’ and ‘how’ of each program. It also features a calendar of upcoming events and an archive of The Global Report. The Global Fluency Quiz provides the user with an opportunity to test their own knowledge of the world—emphasizing the need for these trainings.

Educational

globalfluency.org

WordPress CMS

Website

The Columbus Council on World Affairs website features a colorful, approachable design with large photos and segmented areas for detailed information. The translation functionality allows the user to switch between languages throughout the entire site, reflecting the Council’s commitment to cultural inclusivity. The calendar of events is categorized by program type and featured on the homepage. Upcoming events automatically become past events when the date has passed, which saves valuable time for the Council’s staff. The modular approach throughout the site allows for easy updates as the Council’s programs grow and evolve.

Educational

columbusworldaffairs.org

WordPress CMS

Sub-Brands

Global Fluency Training and the Global Scholars Diploma are programs developed by the Columbus Council on World Affairs to educate professionals and high school students, respectively, on global fluency. The Global Fluency Institute was established by the Council to take these programs national. Ibel Agency developed sub-brands for each to help distinguish these programs and make them easily recognizable. The angular shapes making up an open circle link back to the Council’s brand while limited color palettes help to differentiate each sub-brand. These logos are used on their own and in conjunction with the logos of the local councils that sponsor these educational sessions across the U.S.

Brand Development

Educational

Logo Design

Promotional Materials

One-pager: 8.5" x 11"
Binder Cover & Global Fluency Certificates: 8.5" x 11"

Brand

In 2015 the Columbus Council on World Affairs initiated a complete brand redesign. After a thorough brand assessment of the organization’s message and vision, Ibel Agency developed a new visual identity, including the logo, color palette, font usage and graphic assets. The new look expresses the stability, openness and approachability of the Council while featuring a multitude of colorful shapes to celebrate the mosaic of cultures coming together from around the world. The updated brand was launched at the 2016 International Awards Ceremony.

Brand Development

Digital Advertising

Email Marketing

Logo Design