Branding

Branding expresses the essential value of an organization, product, or service. At Ibel Agency we offer everything you need for a successful brand development, including name creation, brand identity design, definition of brand language, and tagline/slogan.

National Association of Affordable Housing Lenders 2018 Conference Event Collateral

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Each year, NAAHL hosts a Policy & Practice Conference to discuss affordable housing, focus on innovation strategies and share best practices from keynote speakers and panelists. This year we refreshed the event design, applying a new theme that incorporates the DC skyline. This updated look and feel was applied to the conference agenda, speaker packet, folder, sponsor posters and email invitations sent to attendees.

Mid-Ohio Regional Planning Commission 2018 State of the Region Event Collateral

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Each year, MORPC hosts the State of the Region, which features annual achievements and a keynote speaker. Ibel Agency has designed and developed the theme of the event and all event collateral since 2014. The 2018 theme of “Growth. Development. Opportunity.” focuses on our region’s growth in the future. The design features bright colors and solid shapes to convey boldness and progress as we move into a new era.

JBAD Brand

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In conjunction with the launch of their new website, JBAD came to Ibel in 2017 to create a refreshed look for their brand. We kept the basic structure of the square logo while updating the type to a more modern, architectural font. A new color palette, made up of mostly grays, creates a neutral backdrop that emphasizes JBAD’s vibrant building imagery. The orange that was previously incorporated in the brand continues to provide a pop of color to highlight specific information.

Mid-Ohio Regional Planning Commission sustainable2050 Brand

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Sustainable2050 is a program that supports the sustainability efforts of MORPC’s member communities through direct technical assistance, collaboration and recognition.

This work provides an understanding of how all efforts make a collective impact on the quality of life in Central Ohio. With a layout that references insight2050, the logo uses bright greens from MORPC’s brand for a fresh, environmental look. The brand guidelines for sustainable2050 also include color variations for different community sustainability rankings including Platinum, Gold, Silver and Bronze.

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