Mid-Ohio Regional Planning Commission

The Mid-Ohio Regional Planning Commission (MORPC) is a voluntary association of Central Ohio governments and regional organizations that envisions and embraces innovative directions in transportation, energy, housing, land use, the environment and economic prosperity. MORPC's makeup is representative of the rural, urban and suburban communities that comprise our burgeoning region. The organization's programming and innovative public policy are evident throughout the 15 counties it serves.

2018 State of the Region Event Collateral

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Each year, MORPC hosts the State of the Region, which features annual achievements and a keynote speaker. Ibel Agency has designed and developed the theme of the event and all event collateral since 2014. The 2018 theme of “Growth. Development. Opportunity.” focuses on our region’s growth in the future. The design features bright colors and solid shapes to convey boldness and progress as we move into a new era.

sustainable2050 Brand

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Sustainable2050 is a program that supports the sustainability efforts of MORPC’s member communities through direct technical assistance, collaboration and recognition.

This work provides an understanding of how all efforts make a collective impact on the quality of life in Central Ohio. With a layout that references insight2050, the logo uses bright greens from MORPC’s brand for a fresh, environmental look. The brand guidelines for sustainable2050 also include color variations for different community sustainability rankings including Platinum, Gold, Silver and Bronze.

Gohio Commute Website
Gohio Commute Website
Gohio Commute Website

Gohio Commute Website

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As the city of Columbus grows, more people are opting for alternative commuting options. MORPC’s Gohio Commute website equips commuters and companies with resources to help them explore commuting options available in Central Ohio. Ridematching, emergency ride home service and incentive campaigns are just a few of the resources offered. The website features colorful imagery, a comprehensive live Air Quality forecast and an interactive slideshow navigation highlighting various mobility options and their key benefits.


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Delaware and Franklin Counties Coordinated Plan Brand

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Delaware and Franklin Counties Coordinated Plan is a locally developed, coordinated public transit-human services transportation plan that identifies and addresses the transportation needs and accessibility of individuals with disabilities, older adults, and people with low incomes. Ibel Agency developed their brand that included a logo and report template. The logo illustrates the plan’s goals—increase service efficiency, and travel options for all. The two blue arches represent the counties in this plan, while the purple arch symbolizes breaking barriers, filling transportation gaps and simplify travel.

Rickenbacker Area Study Brand

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Rickenbacker Area Study is a community-driven study to provide an information-based strategy to help Central Ohio position the area as a successful international logistics hub, which includes cargo, plane, and train. It looks into the area’s multifaceted existing factors and their growth potential over the next 10 to 20 years. Ibel Agency created their brand which included a logo and newsletter. The newsletter’s composition allows for easy updates especially for information that may vary from time to time. In the logo, three-colored wing-like blocks correspond to the three modes. This expresses movement towards the future, while the boldness shows the stability and longevity of the logistics hub itself.


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Central Ohio Rural Planning Organization involves several Central Ohio counties to engage as an RPO in preparation to become a state-designated RTPO (Rural Transportation Planning Organization). The plan is meant to bring the counties together and work as a whole. Ibel Agency created a brand that included a logo and report template. The logo embraces stability and movement towards one single goal. The shades of blue represent the counties’ unity and importance of their ideas and needs.

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