The Avina Women’s Care brand launched in September 2019. Leading up to this, we created all new patient handouts, brand transitional materials, signage and more, covering all touch points of the brand experience. These pieces allowed the new brand identity to evolve into something tangible. The custom leaf designs represent growth and connection, and they aesthetically highlight and support the content to create a communication hierarchy.
Avina Women's Care
Products & Services
In 2018, following the initial stages of their new website, MaternOhio Clinical Associates decided to become a unified company and brand, now known as Avina Women’s Care. They were Ohio’s largest private women’s healthcare provider but functioned as seven separate divisions. We worked with them to cultivate a clear communication strategy and brand, while making sure all divisions and stakeholders felt represented, combating internal competition. We partnered with Storyforge to develop their brand story, while our team created their visual identity, which included a new name, tagline, logo, colors, typography, and photography. Their brand is a representation of a woman’s lifelong journey, strength, relationships, and support. Finally, we developed a strategy and plan to launch the new brand to the public in September 2019.
In conjunction with the launch of their new website, JBAD came to Ibel in 2017 to create a refreshed look for their brand. We kept the basic structure of the square logo while updating the type to a more modern, architectural font. A new color palette, made up of mostly grays, creates a neutral backdrop that emphasizes JBAD’s vibrant building imagery. The orange that was previously incorporated in the brand continues to provide a pop of color to highlight specific information.
Envelopes: 9.5" x 4.125"
Letterhead: 8.5" x 11"
Notecard: 9.25" x 4"
Notepad: 8.5" x 11"
Postcard: 5.8" x 4.1"
The Aqua Boom brand is geared toward a high-end audience that is dedicated to a healthy, fit lifestyle. The letter mark that makes up the Aqua Boom logo is inspired by luxury brands while the primary brand colors and curved shapes reference the flow of water. Secondary colors and graphics compliment the logo to bring in the sportier side of the Aqua Boom brand.
Ibel Agency developed and launched the new brand identity, including brand standard guidelines, stationery and a sales brochure in 2015. The company has since been able to use the same brand to expand its target audience to larger scale clients.
Urbana University was purchased in 2014 by Franklin University. In collaboration with Troy Research, Ibel Agency conducted comprehensive brand research and developed a new brand identity including brand persona, logo, stationery, brand standard guidelines and a visualized campaign. We brought the arches, an iconic structure on campus, from the existing logo but created a cleaner, more youthful look that easily fits in with the well-known branding of the Urbana sports teams. The brand was launched in 2015 with its new modernized look and tagline.
Ibel Agency was instrumental in the complete re-brand of Novaserv. This included the development of a new name, logo, stationery and sales collateral. The logotype features fluid letters that represent the smooth communication that Novaserv delivers with their inbound and outbound call center services. The rounded edges of the typography is soft to portray the company’s people-focused attitude while the width of the letters are a nod to its tech foundation.
In 2014 Ibel Agency completed a full brand refresh for the Mid Ohio Regional Commission. While maintaining some of the major brand elements, we modernized the logo and developed new brand standard guidelines including fonts, colors and design templates.
Infographics & Maps
Mid-Ohio Regional Planning Commission
Nonprofit & Government
Ibel Agency did a complete re-brand of the Greater Columbus Film Commission into “Film Columbus” in 2013. This included new logo, fonts and visual language components that were applied to business cards, stationery, annual report, postcards, presentation materials and a new website. The updated design is modern and simple, contrasting a bold red with black and white imagery that represents our city.
Website Design & Development
Websites / Interactive
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