The Aqua Boom brand is geared toward a high-end audience that is dedicated to a healthy, fit lifestyle. The letter mark that makes up the Aqua Boom logo is inspired by luxury brands while the primary brand colors and curved shapes reference the flow of water. Secondary colors and graphics compliment the logo to bring in the sportier side of the Aqua Boom brand.
Ibel Agency developed and launched the new brand identity, including brand standard guidelines, stationery and a sales brochure in 2015. The company has since been able to use the same brand to expand its target audience to larger scale clients.
Products & Services
Urbana University was purchased in 2014 by Franklin University. In collaboration with Troy Research, Ibel Agency conducted comprehensive brand research and developed a new brand identity including brand persona, logo, stationery, brand standard guidelines and a visualized campaign. We brought the arches, an iconic structure on campus, from the existing logo but created a cleaner, more youthful look that easily fits in with the well-known branding of the Urbana sports teams. The brand was launched in 2015 with its new modernized look and tagline.
Ibel Agency designed a new brand identity and stationery package for this start up consulting firm located in Columbus Ohio. We created a well-balanced logo that positions Hill Consulting as approachable, open and stable and applied it to the company business cards and letterhead.
This vibrant brand identity helps this accounting firm stand out from its competitors. The pairing of bright colors and classic typography grab the viewers attention while still portraying Hill, Lloyd & Welsh firm as a trusted institution. We applied the brand to business cards, letterhead, notecards, stickers and other promotional materials.
Hill Lloyd & Welsh
Ibel Agency was instrumental in the complete re-brand of Novaserv. This included the development of a new name, logo, stationery and sales collateral. The logotype features fluid letters that represent the smooth communication that Novaserv delivers with their inbound and outbound call center services. The rounded edges of the typography is soft to portray the company’s people-focused attitude while the width of the letters are a nod to its tech foundation.
In 2014 Ibel Agency completed a full brand refresh for the Mid Ohio Regional Commission. While maintaining some of the major brand elements, we modernized the logo and developed new brand standard guidelines including fonts, colors and design templates.
Infographics & Maps
Mid-Ohio Regional Planning Commission
Nonprofit & Government
Ibel Agency did a complete re-brand of the Greater Columbus Film Commission into “Film Columbus” in 2013. This included new logo, fonts and visual language components that were applied to business cards, stationery, annual report, postcards, presentation materials and a new website. The updated design is modern and simple, contrasting a bold red with black and white imagery that represents our city.
Website Design & Development
Websites / Interactive
The 4 Points Development brand visualizes the modular system approach of this real estate development company. The four visual building blocks create the image of the number four. Two additional branches of 4 Points — Properties and Equity Management — utilize the same logo with new, differentiating color to set them apart.
4 Points Development
Real Estate & Development
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