Avina Women's Care Brand

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In 2018, following the initial stages of their new website, MaternOhio Clinical Associates decided to become a unified company and brand, now known as Avina Women’s Care. They were Ohio’s largest private women’s healthcare provider but functioned as seven separate divisions. We worked with them to cultivate a clear communication strategy and brand, while making sure all divisions and stakeholders felt represented, combating internal competition. We partnered with Storyforge to develop their brand story, while our team created their visual identity, which included a new name, tagline, logo, colors, typography, and photography. Their brand is a representation of a woman’s lifelong journey, strength, relationships, and support. Finally, we developed a strategy and plan to launch the new brand to the public in September 2019.

JBAD Brand

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In conjunction with the launch of their new website, JBAD came to Ibel in 2017 to create a refreshed look for their brand. We kept the basic structure of the square logo while updating the type to a more modern, architectural font. A new color palette, made up of mostly grays, creates a neutral backdrop that emphasizes JBAD’s vibrant building imagery. The orange that was previously incorporated in the brand continues to provide a pop of color to highlight specific information.

Urbana University Brand

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Urbana University was purchased in 2014 by Franklin University. In collaboration with Troy Research, Ibel Agency conducted comprehensive brand research and developed a new brand identity including brand persona, logo, stationery, brand standard guidelines and a visualized campaign. We brought the arches, an iconic structure on campus, from the existing logo but created a cleaner, more youthful look that easily fits in with the well-known branding of the Urbana sports teams. The brand was launched in 2015 with its new modernized look and tagline.


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Ibel Agency was instrumental in the complete re-brand of Novaserv. This included the development of a new name, logo, stationery and sales collateral. The logotype features fluid letters that represent the smooth communication that Novaserv delivers with their inbound and outbound call center services. The rounded edges of the typography is soft to portray the company’s people-focused attitude while the width of the letters are a nod to its tech foundation.

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