Products &amp; Services

contemporaryartmatters.com

WordPress CMS

Avina Women's Care Website

The Avina Women’s Care website was what kick-started the Avina Women’s Care rebrand and new long-lasting client relationship. The website’s key feature is the ability request an appointment online with providers that work at different locations, offer different services and accept different insurances. This site tells a story to make the patient feel welcome and at ease when it comes to their health.

Avina Women's Care

avinawomenscare.com

WordPress CMS

Avina Women's Care Collateral

The Avina Women’s Care brand launched in September 2019. Leading up to this, we created all new patient handouts, brand transitional materials, signage and more, covering all touch points of the brand experience. These pieces allowed the new brand identity to evolve into something tangible. The custom leaf designs represent growth and connection, and they aesthetically highlight and support the content to create a communication hierarchy.

Promotional Materials

Stationery

Compost Clubhouse Brand

Compost Clubhouse was created in the summer of 2019. The logo, bucket design, and bifold brochure were the initial marketing materials created to launch the organization and begin the compost curbside pickup service. The bifold brochure lists out the general concepts of Compost Clubhouse: DOs and DONTs, communities served, and the how-to steps. The buckets were designed to remind the subscriber what can and cannot be added to the bucket. Kids involved with Compost Clubhouse had the fun opportunity to illustrate some fruits and vegetables to also be added to the bucket label! The visual identity of Compost Clubhouse is playful and colorful but also bold and professional.

Promotional Materials

Avina Women's Care Brand

In 2018, following the initial stages of their new website, MaternOhio Clinical Associates decided to become a unified company and brand, now known as Avina Women’s Care. They were Ohio’s largest private women’s healthcare provider but functioned as seven separate divisions. We worked with them to cultivate a clear communication strategy and brand, while making sure all divisions and stakeholders felt represented, combating internal competition. We partnered with Storyforge to develop their brand story, while our team created their visual identity, which included a new name, tagline, logo, colors, typography, and photography. Their brand is a representation of a woman’s lifelong journey, strength, relationships, and support. Finally, we developed a strategy and plan to launch the new brand to the public in September 2019.

JBAD Brand

In conjunction with the launch of their new website, JBAD came to Ibel in 2017 to create a refreshed look for their brand. We kept the basic structure of the square logo while updating the type to a more modern, architectural font. A new color palette, made up of mostly grays, creates a neutral backdrop that emphasizes JBAD’s vibrant building imagery. The orange that was previously incorporated in the brand continues to provide a pop of color to highlight specific information.

Envelopes: 9.5" x 4.125"
Letterhead: 8.5" x 11"
Notecard: 9.25" x 4"
Notepad: 8.5" x 11"
Postcard: 5.8" x 4.1"

Betterhood Website

This mobile-responsive website was designed to highlight and detail the current projects of Betterhood, a nonprofit organization seeking to improve economically disadvantaged neighborhoods. The site features large imagery and a clean, flexible layout displaying various project renderings and diagrams.

Betterhood

Nonprofit & Government

Film Festival of Columbus

betterhoodusa.org

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Film Festival of Columbus 2017 Event Collateral

Since designing the brand in 2012, Ibel Agency updates the theme and marketing materials for the Film Festival of Columbus (FFOCOL) each year. An important source of art and culture in Columbus, the Film Festival features work by many up-and-coming Ohio filmmakers. This was the inspiration for the 2017 theme, which shows a camera emerging from a white background and a red bird breaking free (also a nod to Ohio’s state bird). Ibel Agency applied this theme to all of the event collateral including the website, ads, banners, social media assets, festival programs, tshirts, bags, tickets and passes.

Nonprofit & Government

Print Design

Promotional Materials

Social Media

ffocol.org

Promotional Postcard: 4.25" x 5.5"
Program: 4.25" x 5.5"
Ticket: 7" x 2"
Standing Banners: 2' 7" x 5' 6"
Hanging Banners: 4' x 10'

WordPress CMS

JBAD Website

Award Winner

The modern, clean design of this site features large, vibrant project photos of buildings designed by Jonathan Barnes Architecture and Design. By creating a minimalistic, mostly neutral look and feel for the JBAD brand, the projects speak for themselves. A structured grid system complements the imagery with detailed information about each project and a pop of orange leads the user to action points. This site also features a filtering system that allows visitors to search by project type or keyword and an archive for both the blog and resources sections. The site won a 2016 Gold ADDY Award by the American Advertising Federation.

JBAD