In conjunction with the launch of their new website, JBAD came to Ibel in 2017 to create a refreshed look for their brand. We kept the basic structure of the square logo while updating the type to a more modern, architectural font. A new color palette, made up of mostly grays, creates a neutral backdrop that emphasizes JBAD’s vibrant building imagery. The orange that was previously incorporated in the brand continues to provide a pop of color to highlight specific information.
Products & Services
Envelopes: 9.5" x 4.125"
Letterhead: 8.5" x 11"
Notecard: 9.25" x 4"
Notepad: 8.5" x 11"
Postcard: 5.8" x 4.1"
Sustainable2050 is a program that supports the sustainability efforts of MORPC’s member communities through direct technical assistance, collaboration and recognition.
This work provides an understanding of how all efforts make a collective impact on the quality of life in Central Ohio. With a layout that references insight2050, the logo uses bright greens from MORPC’s brand for a fresh, environmental look. The brand guidelines for sustainable2050 also include color variations for different community sustainability rankings including Platinum, Gold, Silver and Bronze.
Mid-Ohio Regional Planning Commission
Nonprofit & Government
Global Fluency Training and the Global Scholars Diploma are programs developed by the Columbus Council on World Affairs to educate professionals and high school students, respectively, on global fluency. The Global Fluency Institute was established by the Council to take these programs national. Ibel Agency developed sub-brands for each to help distinguish these programs and make them easily recognizable. The angular shapes making up an open circle link back to the Council’s brand while limited color palettes help to differentiate each sub-brand. These logos are used on their own and in conjunction with the logos of the local councils that sponsor these educational sessions across the U.S.
Columbus Council on World Affairs
One-pager: 8.5" x 11"
Binder Cover & Global Fluency Certificates: 8.5" x 11"
In 2015 the Columbus Council on World Affairs initiated a complete brand redesign. After a thorough brand assessment of the organization’s message and vision, Ibel Agency developed a new visual identity, including the logo, color palette, font usage and graphic assets. The new look expresses the stability, openness and approachability of the Council while featuring a multitude of colorful shapes to celebrate the mosaic of cultures coming together from around the world. The updated brand was launched at the 2016 International Awards Ceremony.
The Aqua Boom brand is geared toward a high-end audience that is dedicated to a healthy, fit lifestyle. The letter mark that makes up the Aqua Boom logo is inspired by luxury brands while the primary brand colors and curved shapes reference the flow of water. Secondary colors and graphics compliment the logo to bring in the sportier side of the Aqua Boom brand.
Ibel Agency developed and launched the new brand identity, including brand standard guidelines, stationery and a sales brochure in 2015. The company has since been able to use the same brand to expand its target audience to larger scale clients.
Urbana University was purchased in 2014 by Franklin University. In collaboration with Troy Research, Ibel Agency conducted comprehensive brand research and developed a new brand identity including brand persona, logo, stationery, brand standard guidelines and a visualized campaign. We brought the arches, an iconic structure on campus, from the existing logo but created a cleaner, more youthful look that easily fits in with the well-known branding of the Urbana sports teams. The brand was launched in 2015 with its new modernized look and tagline.
Websites / Interactive
Ibel Agency was instrumental in the complete re-brand of Novaserv. This included the development of a new name, logo, stationery and sales collateral. The logotype features fluid letters that represent the smooth communication that Novaserv delivers with their inbound and outbound call center services. The rounded edges of the typography is soft to portray the company’s people-focused attitude while the width of the letters are a nod to its tech foundation.
In 2014 Ibel Agency completed a full brand refresh for the Mid Ohio Regional Commission. While maintaining some of the major brand elements, we modernized the logo and developed new brand standard guidelines including fonts, colors and design templates.
Infographics & Maps
Ibel Agency did a complete re-brand of the Greater Columbus Film Commission into “Film Columbus” in 2013. This included new logo, fonts and visual language components that were applied to business cards, stationery, annual report, postcards, presentation materials and a new website. The updated design is modern and simple, contrasting a bold red with black and white imagery that represents our city.
Website Design & Development
Stay up to date on our latest work.
We're always interested in connecting with talented designers, developers and writers.
Current Job Openings
Submit Resume & Portfolio