In conjunction with the launch of their new website, JBAD came to Ibel in 2017 to create a refreshed look for their brand. We kept the basic structure of the square logo while updating the type to a more modern, architectural font. A new color palette, made up of mostly grays, creates a neutral backdrop that emphasizes JBAD’s vibrant building imagery. The orange that was previously incorporated in the brand continues to provide a pop of color to highlight specific information.
Products & Services
Envelopes: 9.5" x 4.125"
Letterhead: 8.5" x 11"
Notecard: 9.25" x 4"
Notepad: 8.5" x 11"
Postcard: 5.8" x 4.1"
Sustainable2050 is a program that supports the sustainability efforts of MORPC’s member communities through direct technical assistance, collaboration and recognition.
This work provides an understanding of how all efforts make a collective impact on the quality of life in Central Ohio. With a layout that references insight2050, the logo uses bright greens from MORPC’s brand for a fresh, environmental look. The brand guidelines for sustainable2050 also include color variations for different community sustainability rankings including Platinum, Gold, Silver and Bronze.
Mid-Ohio Regional Planning Commission
Nonprofit & Government
Since designing the brand in 2012, Ibel Agency updates the theme and marketing materials for the Film Festival of Columbus (FFOCOL) each year. An important source of art and culture in Columbus, the Film Festival features work by many up-and-coming Ohio filmmakers. This was the inspiration for the 2017 theme, which shows a camera emerging from a white background and a red bird breaking free (also a nod to Ohio’s state bird). Ibel Agency applied this theme to all of the event collateral including the website, ads, banners, social media assets, festival programs, tshirts, bags, tickets and passes.
Film Festival of Columbus
Website Design & Development
Websites / Interactive
Promotional Postcard: 4.25" x 5.5"
Program: 4.25" x 5.5"
Ticket: 7" x 2"
Standing Banners: 2' 7" x 5' 6"
Hanging Banners: 4' x 10'
Global Fluency Training and the Global Scholars Diploma are programs developed by the Columbus Council on World Affairs to educate professionals and high school students, respectively, on global fluency. The Global Fluency Institute was established by the Council to take these programs national. Ibel Agency developed sub-brands for each to help distinguish these programs and make them easily recognizable. The angular shapes making up an open circle link back to the Council’s brand while limited color palettes help to differentiate each sub-brand. These logos are used on their own and in conjunction with the logos of the local councils that sponsor these educational sessions across the U.S.
Columbus Council on World Affairs
One-pager: 8.5" x 11"
Binder Cover & Global Fluency Certificates: 8.5" x 11"
Ibel Agency worked with the Mid-Ohio Regional Planning Commission and City of Columbus to create a brand for their initiative to provide easy access to services, amenities and opportunities for the growing 65+ population. The Age-Friendly Columbus logo integrates the visual identity of the City of Columbus and features a visualization of city skyline, traditional housing and the new main street bridge to symbolize connectivity.
In 2015 the Columbus Council on World Affairs initiated a complete brand redesign. After a thorough brand assessment of the organization’s message and vision, Ibel Agency developed a new visual identity, including the logo, color palette, font usage and graphic assets. The new look expresses the stability, openness and approachability of the Council while featuring a multitude of colorful shapes to celebrate the mosaic of cultures coming together from around the world. The updated brand was launched at the 2016 International Awards Ceremony.
The 2015 Film Festival continued the theme of “A New Breed of Film Festival.” Next to international and national features, FFOCOL pushed its focus on local talent. The visualization of the theme had a simplified look. Illustrations were replaced by photographic images with a stronger focus on the actual filmmakers. The brand of the festival was reinforced by using the full wording of Film Festival of Columbus with the initials of FFOCOL highlighted.
The Aqua Boom brand is geared toward a high-end audience that is dedicated to a healthy, fit lifestyle. The letter mark that makes up the Aqua Boom logo is inspired by luxury brands while the primary brand colors and curved shapes reference the flow of water. Secondary colors and graphics compliment the logo to bring in the sportier side of the Aqua Boom brand.
Ibel Agency developed and launched the new brand identity, including brand standard guidelines, stationery and a sales brochure in 2015. The company has since been able to use the same brand to expand its target audience to larger scale clients.
Urbana University was purchased in 2014 by Franklin University. In collaboration with Troy Research, Ibel Agency conducted comprehensive brand research and developed a new brand identity including brand persona, logo, stationery, brand standard guidelines and a visualized campaign. We brought the arches, an iconic structure on campus, from the existing logo but created a cleaner, more youthful look that easily fits in with the well-known branding of the Urbana sports teams. The brand was launched in 2015 with its new modernized look and tagline.
Ibel Agency designed a new brand identity and stationery package for this start up consulting firm located in Columbus Ohio. We created a well-balanced logo that positions Hill Consulting as approachable, open and stable and applied it to the company business cards and letterhead.
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