Brand Development

JBAD Brand

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In conjunction with the launch of their new website, JBAD came to Ibel in 2017 to create a refreshed look for their brand. We kept the basic structure of the square logo while updating the type to a more modern, architectural font. A new color palette, made up of mostly grays, creates a neutral backdrop that emphasizes JBAD’s vibrant building imagery. The orange that was previously incorporated in the brand continues to provide a pop of color to highlight specific information.

Mid-Ohio Regional Planning Commission sustainable2050 Brand

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Sustainable2050 is a program that supports the sustainability efforts of MORPC’s member communities through direct technical assistance, collaboration and recognition.

This work provides an understanding of how all efforts make a collective impact on the quality of life in Central Ohio. With a layout that references insight2050, the logo uses bright greens from MORPC’s brand for a fresh, environmental look. The brand guidelines for sustainable2050 also include color variations for different community sustainability rankings including Platinum, Gold, Silver and Bronze.

Columbus Council on World Affairs Sub-Brands

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Global Fluency Training and the Global Scholars Diploma are programs developed by the Columbus Council on World Affairs to educate professionals and high school students, respectively, on global fluency. The Global Fluency Institute was established by the Council to take these programs national. Ibel Agency developed sub-brands for each to help distinguish these programs and make them easily recognizable. The angular shapes making up an open circle link back to the Council’s brand while limited color palettes help to differentiate each sub-brand. These logos are used on their own and in conjunction with the logos of the local councils that sponsor these educational sessions across the U.S.

Mid-Ohio Regional Planning Commission Age-Friendly Columbus Brand

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Ibel Agency worked with the Mid-Ohio Regional Planning Commission and City of Columbus to create a brand for their initiative to provide easy access to services, amenities and opportunities for the growing 65+ population. The Age-Friendly Columbus logo integrates the visual identity of the City of Columbus and features a visualization of city skyline, traditional housing and the new main street bridge to symbolize connectivity.

Urbana University Brand

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Urbana University was purchased in 2014 by Franklin University. In collaboration with Troy Research, Ibel Agency conducted comprehensive brand research and developed a new brand identity including brand persona, logo, stationery, brand standard guidelines and a visualized campaign. We brought the arches, an iconic structure on campus, from the existing logo but created a cleaner, more youthful look that easily fits in with the well-known branding of the Urbana sports teams. The brand was launched in 2015 with its new modernized look and tagline.

Hill Lloyd & Welsh Brand

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This vibrant brand identity helps this accounting firm stand out from its competitors. The pairing of bright colors and classic typography grab the viewers attention while still portraying Hill, Lloyd & Welsh firm as a trusted institution. We applied the brand to business cards, letterhead, notecards, stickers and other promotional materials.

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