Since designing the brand in 2012, Ibel Agency updates the theme and marketing materials for the Film Festival of Columbus (FFOCOL) each year. An important source of art and culture in Columbus, the Film Festival features work by many up-and-coming Ohio filmmakers. This was the inspiration for the 2017 theme, which shows a camera emerging from a white background and a red bird breaking free (also a nod to Ohio’s state bird). Ibel Agency applied this theme to all of the event collateral including the website, ads, banners, social media assets, festival programs, tshirts, bags, tickets and passes.