At Contemporary Art Matters, upcoming exhibitions receive a postcard that showcases the artist’s work. Selected artists opt to have catalogs created that present their work as well as including editorials. The booklets also serve as a marketing tool for artist sales.
Contemporary Art Matters
The Avina Women’s Care brand launched in September 2019. Leading up to this, we created all new patient handouts, brand transitional materials, signage and more, covering all touch points of the brand experience. These pieces allowed the new brand identity to evolve into something tangible. The custom leaf designs represent growth and connection, and they aesthetically highlight and support the content to create a communication hierarchy.
Avina Women's Care
Products & Services
Compost Clubhouse was created in the summer of 2019. The logo, bucket design, and bifold brochure were the initial marketing materials created to launch the organization and begin the compost curbside pickup service. The bifold brochure lists out the general concepts of Compost Clubhouse: DOs and DONTs, communities served, and the how-to steps. The buckets were designed to remind the subscriber what can and cannot be added to the bucket. Kids involved with Compost Clubhouse had the fun opportunity to illustrate some fruits and vegetables to also be added to the bucket label! The visual identity of Compost Clubhouse is playful and colorful but also bold and professional.
Every year our team designs a holiday wrapping paper set as a gift for our clients. The color palette changes from year to year, and each designer enjoys brainstorming and developing creative patterns and textures to celebrate the holiday.
14” x 25.75”
MORPC’s Gohio Commute program equips commuters and companies with resources to help them explore commuting options available in Central Ohio. Ibel Agency designed a trifold brochure for Gohio, available in English and Spanish, which gives an overview of sustainable transportation options and the many benefits of a smarter commute. A pop-up banner was also designed to complement the brochure.
Mid-Ohio Regional Planning Commission
Nonprofit & Government
Brochure: 4" x 9" trifold, Printed on 80lb Rolland Enviro 100 Cover
Banner: 33" x 41"
Since designing the brand in 2012, Ibel Agency updates the theme and marketing materials for the Film Festival of Columbus (FFOCOL) each year. An important source of art and culture in Columbus, the Film Festival features work by many up-and-coming Ohio filmmakers. This was the inspiration for the 2017 theme, which shows a camera emerging from a white background and a red bird breaking free (also a nod to Ohio’s state bird). Ibel Agency applied this theme to all of the event collateral including the website, ads, banners, social media assets, festival programs, tshirts, bags, tickets and passes.
Film Festival of Columbus
Website Design & Development
Websites / Interactive
Promotional Postcard: 4.25" x 5.5"
Program: 4.25" x 5.5"
Ticket: 7" x 2"
Standing Banners: 2' 7" x 5' 6"
Hanging Banners: 4' x 10'
Central Ohio Greenways is the trails that connect the Central Ohio region to parks, neighborhoods, rivers, the city and more. It is maintained, and funded by partners and volunteers. The brochure captures the reader’s eye with the use of impactful infographics to give a who, what, and why summary. This opens up to a large map to show the magnitude of the trails in the region. In order to make the trails stand out, the rest of the map was simplified, included only necessary information to give the reader a frame of reference, and used muted tones. The map’s surrounding photos played as a key to the color-coded trails. The smooth, uncoated paper was used to give a light, natural feel that the greenways embody.
Infographics & Maps
8.5" x 8.5" opens up to 17" x 17"
Printed on 80# Cougar Smooth White Text
Global Fluency Training and the Global Scholars Diploma are programs developed by the Columbus Council on World Affairs to educate professionals and high school students, respectively, on global fluency. The Global Fluency Institute was established by the Council to take these programs national. Ibel Agency developed sub-brands for each to help distinguish these programs and make them easily recognizable. The angular shapes making up an open circle link back to the Council’s brand while limited color palettes help to differentiate each sub-brand. These logos are used on their own and in conjunction with the logos of the local councils that sponsor these educational sessions across the U.S.
Columbus Council on World Affairs
One-pager: 8.5" x 11"
Binder Cover & Global Fluency Certificates: 8.5" x 11"
Ibel Agency has assisted LCCH with their newsletter communication since 2013. The approachable design is visually structured to help the viewer find relevant information quickly. Sections are color-coded with headlines, featured call-outs and large images. The newsletter is designed for print and reformatted into a digital version each quarter.
Licking County Coalition for Housing
8.5" x 11"
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