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Brand Development
Event Theme
Logo Design
Stationery

Branding

Branding expresses the essential value of an organization, product, or service. At Ibel Agency we offer everything you need for a successful brand development, including name creation, brand identity design, definition of brand language, and tagline/slogan.

Columbus Council on World Affairs 50th Anniversary Microsite

In conjunction with the 50th Anniversary Global Report and GlobalColumbus: The World We Want celebration event, a microsite was created introducing an international guide to Columbus. Your Guide to 50 Global things to do in Columbus introduces users to various shops, restaurants, festivals and museums in the central Ohio area that showcases global cultures. Detail pages includes general information and checklists to ‘experience the moment’ of each listing.

Branding

Columbus Council on World Affairs

Nonprofit & Government

Website Design & Development

Websites / Interactive

discoverglobalcolumbus.columbusworldaffairs.org

Avina Women's Care Collateral

The Avina Women’s Care brand launched in September 2019. Leading up to this, we created all new patient handouts, brand transitional materials, signage and more, covering all touch points of the brand experience. These pieces allowed the new brand identity to evolve into something tangible. The custom leaf designs represent growth and connection, and they aesthetically highlight and support the content to create a communication hierarchy.

Promotional Materials

Stationery

Compost Clubhouse Brand

Compost Clubhouse was created in the summer of 2019. The logo, bucket design, and bifold brochure were the initial marketing materials created to launch the organization and begin the compost curbside pickup service. The bifold brochure lists out the general concepts of Compost Clubhouse: DOs and DONTs, communities served, and the how-to steps. The buckets were designed to remind the subscriber what can and cannot be added to the bucket. Kids involved with Compost Clubhouse had the fun opportunity to illustrate some fruits and vegetables to also be added to the bucket label! The visual identity of Compost Clubhouse is playful and colorful but also bold and professional.

Promotional Materials

Avina Women's Care Brand

In 2018, following the initial stages of their new website, MaternOhio Clinical Associates decided to become a unified company and brand, now known as Avina Women’s Care. They were Ohio’s largest private women’s healthcare provider but functioned as seven separate divisions. We worked with them to cultivate a clear communication strategy and brand, while making sure all divisions and stakeholders felt represented, combating internal competition. We partnered with Storyforge to develop their brand story, while our team created their visual identity, which included a new name, tagline, logo, colors, typography, and photography. Their brand is a representation of a woman’s lifelong journey, strength, relationships, and support. Finally, we developed a strategy and plan to launch the new brand to the public in September 2019.

Columbus Council on World Affairs 2019 International Awards Ceremony Event Collateral

The International Awards Ceremony is the Council’s biggest event of the year and 2018 had a record attendance. We updated the look of the event envelope, one-pagers, membership envelope, mission card, sponsor poster and presentation slides and reformatted the program to make 2018 stand out from previous years. The rejuvenated design features gradations and graphic line elements from the Global Fluency Institute website and 2018-2019 The Global Report – both of which were announced at the event. We refreshed the design in 2019 and added a table card for attendees to get involved.

Branding

Brochure Design

Columbus Council on World Affairs

Event Collateral

Event Theme

Nonprofit & Government

Print Design

Envelope: 12" x 9"
GFI One-Pager: 8.5" x 11"
Membership Envelope: 8.75" x 4"
Mission Card: 3.5" x 8.5"
Sponsor Poster: 24" x 55.5"
Program: 5.5" x 8.5"
The Global Report: 8.5" x 11"

National Association of State and Local Equity Funds 2018 Conference Event Collateral

In 2018, the National Association of State and Local Equity Funds hosted its annual conference in Boston. Inspired by the liveliness of the city, our design features custom typography that portrays movement through the dynamic cityscape. The color palette used in the program and digital registration brochure reflects the nautical character of Boston’s oceanfront. We also created a Save the Date email, web assets and signage used at the event.

Branding

Event Collateral

Event Theme

National Association of State and Local Equity Funds

Nonprofit & Government

Print Design

Program: 8.5" x 11"

KIPP Columbus 10th Anniversary Logo

Columbus Zoo and Aquarium 40th Hanna-versary Invitation Package & Follow-up Brochure

In 2018, the Columbus Zoo and Aquarium hosted a surprise party to celebrate Jack and Suzi Hanna’s 40 years with the Zoo. As the Zoo’s director, Jack Hanna helped make the Zoo what it is today, including its many educational programs and strong conservation efforts. In the design of these pieces, we pair Jack Hanna’s signature safari look with the sophistication of a high-end event. Die-cut leaves and a textured printing technique make this invitation package truly memorable. Ticket proceeds from this event launched the Jack and Suzi Hanna Fund for Wildlife Conservation, Transformative Education and Innovative Habitats.

Branding

Brochure Design

Columbus Zoo and Aquarium

Email Marketing

Event Collateral

Event Theme

Nonprofit & Government

Print Design

Invitation Envelope: 5.25" x 7.25", Printed on Mohawk 70lb Birch Loop Smooth
Invitation: 5" x 7" trifold, die cut and three levels of Raised UV ink
Invitation Inserts: 4.5" x 6.5"
RSVP Cards & Envelope: 5.5" x 4.25"
Follow-up Brochure Envelope: 12" x 9"
Follow-up Brochure: 8" x 10" accordion trifold, Printed on Cougar 100lb White Super Smooth Cover
Thank you Letter: 5.5" x 8.5"

National Association of Affordable Housing Lenders 2018 Conference Event Collateral

Each year, NAAHL hosts a Policy & Practice Conference to discuss affordable housing, focus on innovation strategies and share best practices from keynote speakers and panelists. This year we refreshed the event design, applying a new theme that incorporates the DC skyline. This updated look and feel was applied to the conference agenda, speaker packet, folder, sponsor posters and email invitations sent to attendees.

Event Collateral

Event Theme

National Association of Affordable Housing Lenders

Nonprofit & Government

Agenda: 7.5" x 11"
Speaker Packet: 8.5" x 11"
Folder: 9" x 12"
Sponsor Posters: 24" x 36"

Ohio Capital Corporation for Housing 2018 Partnership Celebration Theme

Since 2009, Ibel Agency has worked with Ohio Capital Corporation for Housing each year to develop a new theme for the organization’s annual partnership luncheon. With the title of “This is home,” the 2018 theme aims to leave attendees with an understanding of the meaningful work that OCCH does in collaboration with its partners. The logo for this theme is carried through all elements created for the event, including digital invitations, an event program, a presentation template, nametags and a video that was featured at the luncheon. We worked with the team at Loose Films to interview residents and OCCH partners for this video. The final piece tells the story of how the work OCCH does gives people a place that truly feels like home.

Nonprofit & Government

Ohio Capital Corporation for Housing

Print Design

Video Animation

Websites / Interactive

Program: 5.5" x 9"