In 2018, following the initial stages of their new website, MaternOhio Clinical Associates decided to become a unified company and brand, now known as Avina Women’s Care. They were Ohio’s largest private women’s healthcare provider but functioned as seven separate divisions. We worked with them to cultivate a clear communication strategy and brand, while making sure all divisions and stakeholders felt represented, combating internal competition. We partnered with Storyforge to develop their brand story, while our team created their visual identity, which included a new name, tagline, logo, colors, typography, and photography. Their brand is a representation of a woman’s lifelong journey, strength, relationships, and support. Finally, we developed a strategy and plan to launch the new brand to the public in September 2019.