The Avina Women’s Care brand launched in September 2019. Leading up to this, we created all new patient handouts, brand transitional materials, signage and more, covering all touch points of the brand experience. These pieces allowed the new brand identity to evolve into something tangible. The custom leaf designs represent growth and connection, and they aesthetically highlight and support the content to create a communication hierarchy.
Avina Women's Care
Products & Services
The International Awards Ceremony is the Council’s biggest event of the year and 2018 had a record attendance. We updated the look of the event envelope, one-pagers, membership envelope, mission card, sponsor poster and presentation slides and reformatted the program to make 2018 stand out from previous years. The rejuvenated design features gradations and graphic line elements from the Global Fluency Institute website and 2018-2019 The Global Report – both of which were announced at the event. We refreshed the design in 2019 and added a table card for attendees to get involved.
Columbus Council on World Affairs
Nonprofit & Government
Envelope: 12" x 9"
GFI One-Pager: 8.5" x 11"
Membership Envelope: 8.75" x 4"
Mission Card: 3.5" x 8.5"
Sponsor Poster: 24" x 55.5"
Program: 5.5" x 8.5"
The Global Report: 8.5" x 11"
In 2018, the National Association of State and Local Equity Funds hosted its annual conference in Boston. Inspired by the liveliness of the city, our design features custom typography that portrays movement through the dynamic cityscape. The color palette used in the program and digital registration brochure reflects the nautical character of Boston’s oceanfront. We also created a Save the Date email, web assets and signage used at the event.
National Association of State and Local Equity Funds
Program: 8.5" x 11"
In 2018, the Columbus Zoo and Aquarium hosted a surprise party to celebrate Jack and Suzi Hanna’s 40 years with the Zoo. As the Zoo’s director, Jack Hanna helped make the Zoo what it is today, including its many educational programs and strong conservation efforts. In the design of these pieces, we pair Jack Hanna’s signature safari look with the sophistication of a high-end event. Die-cut leaves and a textured printing technique make this invitation package truly memorable. Ticket proceeds from this event launched the Jack and Suzi Hanna Fund for Wildlife Conservation, Transformative Education and Innovative Habitats.
Columbus Zoo and Aquarium
Invitation Envelope: 5.25" x 7.25", Printed on Mohawk 70lb Birch Loop Smooth
Invitation: 5" x 7" trifold, die cut and three levels of Raised UV ink
Invitation Inserts: 4.5" x 6.5"
RSVP Cards & Envelope: 5.5" x 4.25"
Follow-up Brochure Envelope: 12" x 9"
Follow-up Brochure: 8" x 10" accordion trifold, Printed on Cougar 100lb White Super Smooth Cover
Thank you Letter: 5.5" x 8.5"
Each year, NAAHL hosts a Policy & Practice Conference to discuss affordable housing, focus on innovation strategies and share best practices from keynote speakers and panelists. This year we refreshed the event design, applying a new theme that incorporates the DC skyline. This updated look and feel was applied to the conference agenda, speaker packet, folder, sponsor posters and email invitations sent to attendees.
National Association of Affordable Housing Lenders
Agenda: 7.5" x 11"
Speaker Packet: 8.5" x 11"
Folder: 9" x 12"
Sponsor Posters: 24" x 36"
Since 2009, Ibel Agency has worked with Ohio Capital Corporation for Housing each year to develop a new theme for the organization’s annual partnership luncheon. With the title of “This is home,” the 2018 theme aims to leave attendees with an understanding of the meaningful work that OCCH does in collaboration with its partners. The logo for this theme is carried through all elements created for the event, including digital invitations, an event program, a presentation template, nametags and a video that was featured at the luncheon. We worked with the team at Loose Films to interview residents and OCCH partners for this video. The final piece tells the story of how the work OCCH does gives people a place that truly feels like home.
Ohio Capital Corporation for Housing
Websites / Interactive
Program: 5.5" x 9"
Each year, MORPC hosts the State of the Region, which features annual achievements and a keynote speaker. Ibel Agency has designed and developed the theme of the event and all event collateral since 2014. The 2018 theme of “Growth. Development. Opportunity.” focuses on our region’s growth in the future. The design features bright colors and solid shapes to convey boldness and progress as we move into a new era.
Mid-Ohio Regional Planning Commission
Program: 5.5" x 8.5" folded card
Printed on 65lb Rolland Enviro 100 Cover
At this annual event, the Urban Land Institute presents awards for real estate and land use development projects that display excellence in the responsible use of land and in creating and sustaining thriving communities. Ibel Agency developed the logo, branding and collateral for the inaugural Awards for Excellence for 2017 and 2019. Black and white architectural photography and structured typography reflect the subject matter of the event. Vibrant colors and condensed headline fonts give the pieces a modern feel.
Real Estate & Development
Urban Land Institute Columbus
Save the Date: 5" x 7", Printed on 130lb Cougar Smooth Cover
Call for Entries: 7" x 5" trifold, Printed on 80lb Cougar Smooth Cover
Invitation: 6" x 6", Printed on 80lb Cougar Smooth Cover
Ohio Conference on Freight assembles over 300 professionals from across North America to share their expertise in the areas of supply chain/logistics, smart transportation technology, and federal and state policies supporting freight-related transportation and economic development. In 2017, Ibel Agency refreshed the conference’s old brand through the use of bold graphics, inviting colors and a cohesive composition. The collateral illustrates the integrated, multi-modal industry used to support economic growth in Ohio and the surrounding Great Lakes region. The program was the perfect size to be placed with the person’s nametag, or in their pocket.
Brochure: 8.5" x 11" trifold, Printed on White 80lb Silk Cover
Program: 4" x 6", Printed on White 100lb Silk Text
Bag: 14.5" x 15", Screen printed on white canvas
Since designing the brand in 2012, Ibel Agency updates the theme and marketing materials for the Film Festival of Columbus (FFOCOL) each year. An important source of art and culture in Columbus, the Film Festival features work by many up-and-coming Ohio filmmakers. This was the inspiration for the 2017 theme, which shows a camera emerging from a white background and a red bird breaking free (also a nod to Ohio’s state bird). Ibel Agency applied this theme to all of the event collateral including the website, ads, banners, social media assets, festival programs, tshirts, bags, tickets and passes.
Film Festival of Columbus
Website Design & Development
Promotional Postcard: 4.25" x 5.5"
Program: 4.25" x 5.5"
Ticket: 7" x 2"
Standing Banners: 2' 7" x 5' 6"
Hanging Banners: 4' x 10'
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