In 2015 the Columbus Council on World Affairs initiated a complete brand redesign. After a thorough brand assessment of the organization’s message and vision, Ibel Agency developed a new visual identity, including the logo, color palette, font usage and graphic assets. The new look expresses the stability, openness and approachability of the Council while featuring a multitude of colorful shapes to celebrate the mosaic of cultures coming together from around the world. The updated brand was launched at the 2016 International Awards Ceremony.