Urbana University

Urbana University is a private university specializing in liberal arts education. It is located in Urbana, Ohio, approximately one hour west of Columbus. In 2014 Urbana University was purchased by Franklin University and Ibel Agency was hired to develop a new brand Identity and persona. We created an updated brand that reflected Urbana's existing strengths and looked forward to an inspirational future for the school.


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Urbana University was purchased in 2014 by Franklin University. In collaboration with Troy Research, Ibel Agency conducted comprehensive brand research and developed a new brand identity including brand persona, logo, stationery, brand standard guidelines and a visualized campaign. We brought the arches, an iconic structure on campus, from the existing logo but created a cleaner, more youthful look that easily fits in with the well-known branding of the Urbana sports teams. The brand was launched in 2015 with its new modernized look and tagline.

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