Avina Women's Care

Avina Women’s Care is Ohio’s largest private women’s healthcare provider with 13 locations, and 40+ providers. For more than 30 years, they’ve provided evidence-based care and patient education that allows their patients to feel empowered and safe. Since their rebrand we have continued to develop a long-term partnership and support them in all of their communication needs. 

Avina Women's Care Website
Avina Women's Care Website
Avina Women's Care Website


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The Avina Women’s Care website was what kick-started the Avina Women’s Care rebrand and new long-lasting client relationship. The website’s key feature is the ability request an appointment online with providers that work at different locations, offer different services and accept different insurances. This site tells a story to make the patient feel welcome and at ease when it comes to their health.


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In 2018, following the initial stages of their new website, MaternOhio Clinical Associates decided to become a unified company and brand, now known as Avina Women’s Care. They were Ohio’s largest private women’s healthcare provider but functioned as seven separate divisions. We worked with them to cultivate a clear communication strategy and brand, while making sure all divisions and stakeholders felt represented, combating internal competition. We partnered with Storyforge to develop their brand story, while our team created their visual identity, which included a new name, tagline, logo, colors, typography, and photography. Their brand is a representation of a woman’s lifelong journey, strength, relationships, and support. Finally, we developed a strategy and plan to launch the new brand to the public in September 2019.

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