Columbus Zoo and Aquarium Hanna-versary Event Collateral
Posted on June 26, 2018
To celebrate Jack and Suzi Hanna’s 40 years with the Columbus Zoo and Aquarium, the Zoo hosted a surprised party with all event proceeds launching the Jack and Suzi Hanna Fund for Wildlife Conservation, Transformative Education and Innovative Habitats. From the beginning of this project, we knew it was important to create something memorable. In the design of this invitation package and follow-up brochure, we pair Jack Hanna’s signature safari look with the sophistication of the high-end event. As part of the main invitation, textured, die-cut leaves create a reveal as the viewer opens the trifold. African animals add a light-hearted element that ties into the Zoo’s Heart of Africa area, which was the location for this celebration. The event sold out quickly and collectively raised $1.5 million for the fund. After the event, we created a follow-up brochure to feature photos from the event and to thank guests for making it possible. This accordion trifold brochure carried design elements over from the invitation package and event theme.