Digital Advertising

We offer comprehensive internal and external communication strategies that help our clients develop a clear hierarchy of information and language that delivers relevance and clarity to their potential customers.

Downtown Columbus Facebook Advertising Campaign

As part of the efforts to drive traffic to the newly improved Downtown Columbus website, we developed a Facebook advertising campaign that highlighted specific areas of interest on the site. The targeted ads featured the food, shows and holiday happenings offered in the downtown, as well as the site’s Downtown Concierge feature and email newsletter. Straight-forward headlines paired with impactful imagery and simple animations created a clear and concise message so users would know exactly what they were getting when clicking the link.

Digital Advertising

Downtown Columbus

Nonprofit & Government

Websites / Interactive

Columbus Council on World Affairs Brand

In 2015 the Columbus Council on World Affairs initiated a complete brand redesign. After a thorough brand assessment of the organization’s message and vision, Ibel Agency developed a new visual identity, including the logo, color palette, font usage and graphic assets. The new look expresses the stability, openness and approachability of the Council while featuring a multitude of colorful shapes to celebrate the mosaic of cultures coming together from around the world. The updated brand was launched at the 2016 International Awards Ceremony.

Brand Development

Branding

Columbus Council on World Affairs

Digital Advertising

Email Marketing

Logo Design

Nonprofit & Government