Communication Strategy

We offer comprehensive internal and external communication strategies that help our clients develop a clear hierarchy of information and language that delivers relevance and clarity to their potential customers.

Downtown Columbus Facebook Advertising Campaign

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As part of the efforts to drive traffic to the newly improved Downtown Columbus website, we developed a Facebook advertising campaign that highlighted specific areas of interest on the site. The targeted ads featured the food, shows and holiday happenings offered in the downtown, as well as the site’s Downtown Concierge feature and email newsletter. Straight-forward headlines paired with impactful imagery and simple animations created a clear and concise message so users would know exactly what they were getting when clicking the link.

Soles4Souls Website
Soles4Souls Website
Soles4Souls Website

Soles4Souls Website

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After working closely with the Soles4Souls team to develop a new communication strategy, Ibel Agency designed and developed the organization’s new website. This involved the creation of multiple responsive page templates with a modular approach. The integration of e-commerce was done using WordPress plugins and Soap API was automated to create and send digital shipping labels. Ibel Agency used colors and imagery to create effective calls to action for Soles4Souls.

WordPress CMS

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