Websites / Interactive
As part of the efforts to drive traffic to the newly improved Downtown Columbus website, we developed a Facebook advertising campaign that highlighted specific areas of interest on the site. The targeted ads featured the food, shows and holiday happenings offered in the downtown, as well as the site’s Downtown Concierge feature and email newsletter. Straight-forward headlines paired with impactful imagery and simple animations created a clear and concise message so users would know exactly what they were getting when clicking the link.
Nonprofit & Government
Since designing the brand in 2012, Ibel Agency updates the theme and marketing materials for the Film Festival of Columbus (FFOCOL) each year. An important source of art and culture in Columbus, the Film Festival features work by many up-and-coming Ohio filmmakers. This was the inspiration for the 2017 theme, which shows a camera emerging from a white background and a red bird breaking free (also a nod to Ohio’s state bird). Ibel Agency applied this theme to all of the event collateral including the website, ads, banners, social media assets, festival programs, tshirts, bags, tickets and passes.
Film Festival of Columbus
Products & Services
Website Design & Development
Promotional Postcard: 4.25" x 5.5"
Program: 4.25" x 5.5"
Ticket: 7" x 2"
Standing Banners: 2' 7" x 5' 6"
Hanging Banners: 4' x 10'
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