Digital Advertising

Downtown Columbus Facebook Advertising Campaign

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As part of the efforts to drive traffic to the newly improved Downtown Columbus website, we developed a Facebook advertising campaign that highlighted specific areas of interest on the site. The targeted ads featured the food, shows and holiday happenings offered in the downtown, as well as the site’s Downtown Concierge feature and email newsletter. Straight-forward headlines paired with impactful imagery and simple animations created a clear and concise message so users would know exactly what they were getting when clicking the link.

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