Born and raised in Hamburg, Germany and educated in visual communication at the Union Centrale des Arts Decoratifs in Paris, France, Sebastian moved in 1986 to New York City to start his career as an Art Director for Arnell & Bickford where he worked on the Donna Karen, DKNY, and Christian Lacroix accounts. In 1990, after the fall of the Berlin Wall, Sebastian returned to Hamburg and joined the agency Springer & Jacoby to work as an Art Director on their Mercedes Benz account.
In 1991, Sebastian moved with the Ayer Network to found the first satellite office in Germany’s future capital, Berlin. After teaming up with some talented East-German designers under the name of YPS Art, Sebastian co-founded Röttjer Schütz & Ibel in 1993. The agency was one of the first true east/west German agencies. This groundbreaking concept made for rapid growth in a very short period of time. The agency’s clients included Schering AG, one of the largest pharmaceutical companies worldwide, and the State of Brandenburg.
IC Communication Team - Ibel Agency
In 1996, Sebastian moved to Columbus to join his wife Rebecca and founded IC Communication Team in 1997. Set up as a professional networking group, IC Communication Team, Inc. linked highly trained specialists in the communication field to deliver a full service marketing, advertising, and design package on the Columbus market. Sebastian led the marketing and advertising component. In 2001 IC Communication Team, Inc. was rebranded into Ibel Agency.
The Short North was a long term home for Ibel Agency. In his role of Chair of marketing for the Short North Business Association, Sebastian was instrumental in defining and branding the neighborhood into the “Arts District”. Ibel Agency donated a lot time and talent to help turning the Short North into the vibrant district it has become today.
Downtown Columbus has been home to Ibel Agency since 2015. We are excited to be part of the Renaissance of our city and love the energy and diversity of our new home. We are now located at Factory No. 6 in the Warehouse District where we continue to focus on purpose-driven communication and award-winning design.